Whether it is about the safe harbor they represent during the financial crisis or just improving their communities and the lives of their members, trust is everything with credit unions and their members love them for it. Because of that, credit unions have a great story to tell and no one can tell it better than members. So starting with a special financial crisis response radio blitz to finish out 2008 and leading in 2009 with a new comprehensive cooperative advertising program, the CU Difference campaign will promote credit unions through the voice of their members.
It will have a leading edge creative tone to position credit unions as trusted, progressive financial institutions poised to help their members now and into the future.
In addition, we will make elements of the campaign free for use by affiliated credit unions and their leagues.
To find out more about the Credit Union Difference Campaign, explore the links below:
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